Laura Robinson | Flo State

Oliver Buchannon

Laura Robinson

Are you really going all in?

Are you really going all in?

You don't have time to not give it everything you've got

Mar 23, 2026

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4 min read

A brilliant product isn't enough

A brilliant product isn't enough

Flo State exists to explore the balance of beauty, psychology + performance in eCom

Mar 15, 2026

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3 min read

We don't need lip service, we need systematic change

We don't need lip service, we need systematic change

Gender equality deserves more than a cutesy goodie bag

Mar 9, 2026

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3 min read

Convince me. Convert me.

Convince me. Convert me.

Allure and mystery are made for Kinder eggs

Mar 1, 2026

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4 min read

Napkin maths you can do in 5 mins

Napkin maths you can do in 5 mins

Flo State exists to explore the balance of beauty, psychology + performance in eCom

Feb 21, 2026

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5 min read

More money = more peace

More money = more peace

Flo State exists to explore the balance of beauty, psychology + performance in eCom

Feb 7, 2026

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4 min read

What *really* worked in 2025. BTS of successful Shopify stores

What really worked in 2025. BTS of successful Shopify stores

Flo State exists to explore the balance of beauty, psychology + performance in eCom

Dec 19, 2025

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4 min read

Google's dominance is nose-diving

Google's dominance is nose-diving

Flo State exists to explore the balance of beauty, psychology + performance in eCom

May 5, 2025

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5 min read

Know Thy Customer

Know Thy Customer

Flo State exists to explore the balance of beauty, psych + performance in online stores.

Apr 17, 2025

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5 min read

Creativity at our fingertips and this is how we use it!?

Creativity at our fingertips and this is how we use it!?

Flo State exists to explore the balance of beauty, psych + performance in online stores.

Apr 11, 2025

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3 min read

Are you (accidentally) diluting your sales?

Are you (accidentally) diluting your sales?

Flo State exists to explore the balance of beauty, psych + performance in online stores.

Mar 27, 2025

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4 min read

Taking on your competition

Taking on your competition

Flo State exists to explore the balance of beauty, psych + performance in online stores.

Mar 5, 2025

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4 min read

Not all site changes are made equal. An ode to stop the tinkering

Not all site changes are made equal. An ode to stop the tinkering

Flo State exists to explore the balance of beauty, psych + performance in online stores.

Feb 27, 2025

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4 min read

The blessing (and curse) of analysing 1000s of websites. I can spot issues a mile off

The blessing (and curse) of analysing 1000s of websites. I can spot issues a mile off

Flo State exists to explore the balance of beauty, psych + performance in online stores.

Feb 20, 2025

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4 min read

Grab the popcorn. It's going to be as gripping as 'Better Man'.

Grab the popcorn. It's going to be as gripping as 'Better Man'.

Flo State exists to explore the balance of beauty, psych + performance in online stores.

Feb 12, 2025

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4 min read

The website equivalent of your elevator pitch: your value proposition

The website equivalent of your elevator pitch: your value proposition

Flo State exists to explore the balance of beauty, psych + performance in online stores.

Feb 6, 2025

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5 min read

More money. Minimal effort. Say less

More money. Minimal effort. Say less

Flo State exists to explore the balance of beauty, psych + performance in online stores.

Jan 29, 2025

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4 min read

Nail your next product launch with the smoothness of a barista flat white

Nail your next product launch with the smoothness of a barista flat white

Flo State exists to explore the balance of beauty, psych + performance in online stores.

Jan 22, 2025

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6 min read

The 1st drop of eCom goodness is here

The 1st drop of eCom goodness is here

Flo State exists to explore the balance of beauty, psych + performance in online stores.

Jan 15, 2025

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6 min read