You’re going to receive a plethora of emails saying ‘how is it 1st March!?’ so I may as well make this 1 more!

I wrote this tucking into a Sunday morning scone & it’s actually light outside. Bliss.

Now is the time to start anew.

Not in the pits of despair that is Jan.

Here’s how we’re going to grow your store this week:

I work with considered product brands that firmly sit in the cream segment.

They obsess over these 5 major areas:

The problem is that no.2 gets far too much attention.

The perfect feed. The perfect post. The perfect photos.

But sometimes looks come at the sacrifice of all else…especially clarity.

The premium aesthetic tends to be overly minimal and sleek. This attracts the right crowd on socials but the goal of your store is to sell.

Some people buy souvenirs, I buy honey from across the globe.

It’s only fitting that I use it as an example.

I stumbled across the Honey Department thanks to foodie Grace on LinkedIn

Look AT IT.

Dreamy photography, unique toothpaste style packaging and visuals that evoke the senses.

But compare that with the one on the right.

No guesswork or blocks of text needed.

Black Bee mentally tick off customer questions all in one image.

You only have seconds to get your value across on the product page.

Don’t waste any precious real estate by being beautiful but unclear.

Annotating imagery is only one opportunity.

Check that you:

Unless you’re a mega brand with skin in the game, clear and convincing leads to more sales than minimal every single time.

Grab a free audit: I guarantee to find a money-making opportunity or 3.

I’m onboarding a mega client that I was already a customer of - dream match.

Wrapping up the build of a crochet site. A converion-ready Shopify store in a week. Yes please.

Attending the Step Forward event by AllBright - I was jammy enough to bag a ticket. I’m really looking forward to seeing Dr Lauren Ingram speak about AI.

Say hi if you’re going too!
Laura