Like most women I speak to, they feel a tad torn about International Women’s Day (IWD).
On the one hand it’s a 115 year old tradition that has its intentions in the right place: an excuse to celebrate every glorious thing that women have achieved…
even though the chips have been stacked against them.
On the other, it feels like lip service.
An annual scramble around for brands to post a token picture or two, host an event and then disappear for another year.
Not ideal.
Diverse and inclusive teams are good for everyone:
Management consultant giant McKinsey has long pointed to a correlation between gender equity in companies and organisational success.
90% of my clients are female founded - this is intentional.
I want women to access the skills and knowledge that feel like they’re behind closed, big agency doors.
For other epic resources in the eCom space, here are my go-to heroes galvanising women 24/7:
BUY WOMEN BUILT
Every purchase creates a stronger, fairer economy and every story inspires the next generation to see what's possible.
I’ve built the sites of at least 5 brands on this site which is very cool to be a part of
A curated selection of the best products in health, wellness & design. Each and every brand encompasses the raye philosophy; launched from honesty, use of natural ingredients and quality design.
Raye have great taste. If you want to get noticed, make sure you apply to be a part of their next showcase. They’ve launched many a great brand!
Think of us as your hype girl in biz.
Female Startup Club is a global media company and private network for women founders, executives, and investors turning credibility into opportunity.
A fantastic podcast and newsletter that’s worth sinking your teeth intp.
FREE PERSONALISED AUDIT FOR IWD
My offer to you.
I’m giving away 5 free site audits to anyone that replies IWD to this email.
All you need is to be a female-owned business and I’ll share a detailed vid on the biggest money-making opportunities you have in your business
WEB & FLO HQ THIS WEEK
A female Founders breakfast tomorrow.
Onboarding a very cool eco brand.
Prep for my Ordinary —> Iconic sprint
My 1st committee meeting for my daughter’s after-school club. It’s a charity that supports so many working parents in the area. So I’m trying to bring them some tech value!
Let’s stand out and sell.
If you need support doing so then hit reply and reach out.
Laura
