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- Creativity at our fingertips and this is how we use it!?
Creativity at our fingertips and this is how we use it!?
Flo State exists to explore the balance of beauty, psych + performance in online stores.

I’m just going to go ahead and say it. Those AI dolls are EVERYTHING that is wrong with AI image generation.
Lack of creative thinking. Dulling down our individual brilliance and uniqueness.
“But Laura, it’s fun“
Is it - for all of 5 seconds sure
A big belief of Web + Flo is being considered.
Considered in the thoughts I put out. The product brands I work with. The people I support.
The same goes for AI usage.
The additional environmental toll cannot be glazed over.
So instead, use it mindfully.
To enhance your business and therefore the lives of others.
Here are some more impactful ideas for image gen…
A TWIST ON YOUR EXISTING PHOTOS

Prompt
Take this product photo (file called X) and put it in the environment (file called Y). Make sure to keep everything about the image X the same
PLAN A PRODUCT LAUNCH

Source: @salmaaboukarr on Threads
Prompt
Using the grid provided, create images for each of style for this product photo (file called X)
Adjust this based on teasers and blurry pics to give your audience just enough to excited them
This is ideal as inspo to then direct a proper decent photographer
ON MY RADAR
Shopify’s Leaked AI Memo from the CEO
This one has caused an online stink - and for very good reasons. Yikes

The TLDR
Everyone MUST adopt AI
Unless you can prove AI can’t do it, no hiring. Yikes
This is extreme but as a tech brand, who has competitors that are lapping up AI. I can’t say I’m surprised.
A refreshingly real antidote to AI - the new Lacoste NYC Campaign
You can FEEL the difference.
Emotive, authentic and creative
I personally believe real will always trump digital…for now anyway
What are your thoughts?
It’s a nuanced one and I’d love to hear more about how you’re using it or rejecting it entirely?
Laura
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