More money. Minimal effort. Say less

Most Founders I work with are DELIGHTED when they hear that Shopify notification ping.

Is there anything more satisfying as an eCom store!?

But then you see the order - they’ve gone for the cheapest product.

Let’s break it down:

Total spent: £50 or $50 (if you’re a friend from over the pond 👋)

— Your 10% newsletter discount: £45 / $45

— Delivery Cost to you: £42 / $42

— Labour, Marketing, Packaging, Cost of Product: Oh shit

You’ll see that what you end up with very little in your back pocket

Here are some ways you’re going to fix it…

BUNDLES

• Pull together your bestsellers like Boy Smells

• Pair complementary products into a set as Hair Syrup have

• Go all in and sell the complete set a la Dirtea

My favourite type of bundle here and an often unused one is a Starter or Taster Pack: if you KNOW they’re going to love your products then it get it in their hands and they’ll come back for more.

BONUS: make the bundles above your FREE shipping threshold and bingo.

It’s win win for your both

UPSELL AND CROSS-SELLS

• Cross-sell

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  • Ideally place it on the PDP underneath the Add to Cart

  • OR like Heylo in this example and showcase more products in the Cart

    • They get brownie points for having tiered spend thresholds that turn into gifts too. People would MUCH rather buy more from you and get an exclusive deal than pay delivery

• Upsell

  • This is applicable if you sell pack sizes - showcase an offer if someone adds a 3 pack to the cart to get a limited time discount if they choose the 9 pack

THE TAKE MY MONEY EFFECT

The secret weapon in my conversion kit: I love Rebuy if budget allows

Showing someone an offer AFTER they’ve gone to all the effort of putting their bank details in. The foot in the door technique at its finest 👢 

The last thank you page, post-purchase upsell I did converted at 12%!

Yes, it was a good deal on some stock that needed shifting but this was on top of the purchase

You could test 1 of these things by the end of the week and thank me when your AOV goes up next week.

Reply for ideas on any of these

You made it!

Your store deserves to be profitable and pretty. Make those sales

Laura 

P.S. What are you buying right now?