Grab the popcorn. It's going to be as gripping as 'Better Man'.

I delivered a workshop on ecom data this week. Can you guess what the no.1 word was to describe how store owners feel about it…

OVERWHELMING

No surprises tbh.

There are 100s of ways you can slice and dice your numbers.

But sometimes, it’s more helpful to take a birds eye view. Play a bit of True Detective (minus the gore) before diving into the details.

That’s where a heatmap tool comes in.

I install it on every single website I work on.

The insights they unlock are worth hundreds, if not thousands of pounds. Cha-ching.

And Creative Founders, I got you. They’re IDEAL for the visual learner

For anyone new to the concept. The tool tracks your store visitors as they browse, click and tap around.

Very neat, kinda creepy but not a patch on what Meta are doing. The data is anonymous so you’ll sleep easy.

Let’s dive into 2 IDEAL use cases that come up repeatedly (there are many more):

“How are people moving through the store?”

Checkout screen recordings.

Find out if they’re sending themselves in a knots trying to work out what to buy.

See which products they compare

And the worst offenders: dead ends, dead links or pointless clicks. Time to fix them.

“Everybody must be watching this fancy video we made?”

This was a real bone of contention thoughtful discussion I had with a client.

Hours of shooting time. Hundreds of pounds spent.

But I KNEW, people weren’t watching it.

Not only from the number of plays but where it was buried low down on the page.

Cue: heatmap to settle it

People weren’t making it that far down.

These tell you how are people scroll and where they click across devices.

Ideal for proving you’re right with data.

OVER TO YOU

Get one these installed like now. It’s a 10 minute job

Entirely FREE: Clarity

Best insights: heatmap.com

The all-rounder: Hotjar

Allow the data to FLO in and by next week you’ll have a list of lightbulb moments that will make you more money for your store.

Need help implementing any fixes, design changes or a whole darn redesign?

You know where I am

Anyone that knows me KNOWS I’m a Valentine’s cynic.

Unnecessary consumerism and cliché at its finest.

BUT the world needs a little cheer right now.

So I hope it’s filled with homemade food or gifts and a note that you’re loved.

Laura 

P.S tell me what you discover with your heatmap