Flo State

The weekly current in D2C fusing data, aesthetics and darlings that have us hitting the Buy Now button

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What really worked in 2025. BTS of successful Shopify stores

Flo State exists to explore the balance of beauty, psychology + performance in eCom

Dec 19, 2025

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4 min read

Warning - your sales will increase if you ACTUALLY action this

Flo State explores the balance of design, psychology + performance in eCom

Aug 13, 2025

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4 min read

You don’t run a product brand. You run a status store

Flo State exists to explore the balance of beauty, psychology + performance in eCom

Aug 3, 2025

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5 min read

Google's dominance is nose-diving

Flo State exists to explore the balance of beauty, psychology + performance in eCom

May 5, 2025

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5 min read

Know Thy Customer

Flo State exists to explore the balance of beauty, psych + performance in online stores.

Apr 17, 2025

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5 min read

COMMUNITY

Flo State

Data

What *really* worked in 2025. BTS of successful Shopify stores

Warning - your sales will increase if you ACTUALLY action this

You don’t run a product brand. You run a status store

Google's dominance is nose-diving

Know Thy Customer

The essentials for growing a product brand

What really worked in 2025. BTS of successful Shopify stores