Flo State

Flo State

The weekly current on D2C that blends data and design to give you the online store of your dreams. Learn from industry darlings on how to get the Cart overFlo'ing

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The 1st drop of eCom goodness is here

The 1st drop of eCom goodness is here

Flo State exists to explore the balance of beauty, psych + performance in online stores.

Laura Robinson
Laura Robinson

Archive

Are you (accidentally) diluting your sales?

Are you (accidentally) diluting your sales?

Flo State exists to explore the balance of beauty, psych + performance in online stores.

Laura Robinson
Laura Robinson
Taking on your competition

Taking on your competition

Flo State exists to explore the balance of beauty, psych + performance in online stores.

Laura Robinson
Laura Robinson
Not all site changes are made equal. An ode to stop the tinkering

Not all site changes are made equal. An ode to stop the tinkering

Flo State exists to explore the balance of beauty, psych + performance in online stores.

Laura Robinson
Laura Robinson
The blessing (and curse) of analysing 1000s of websites. I can spot issues a mile off

The blessing (and curse) of analysing 1000s of websites. I can spot issues a mile off

Flo State exists to explore the balance of beauty, psych + performance in online stores.

Laura Robinson
Laura Robinson
Grab the popcorn. It's going to be as gripping as 'Better Man'.

Grab the popcorn. It's going to be as gripping as 'Better Man'.

Flo State exists to explore the balance of beauty, psych + performance in online stores.

Laura Robinson
Laura Robinson
The website equivalent of your elevator pitch: your value proposition

The website equivalent of your elevator pitch: your value proposition

Flo State exists to explore the balance of beauty, psych + performance in online stores.

Laura Robinson
Laura Robinson
More money. Minimal effort. Say less

More money. Minimal effort. Say less

Flo State exists to explore the balance of beauty, psych + performance in online stores.

Laura Robinson
Laura Robinson
Nail your next product launch with the smoothness of a barista flat white

Nail your next product launch with the smoothness of a barista flat white

Flo State exists to explore the balance of beauty, psych + performance in online stores.

Laura Robinson
Laura Robinson
DataData
The 1st drop of eCom goodness is here

The 1st drop of eCom goodness is here

Flo State exists to explore the balance of beauty, psych + performance in online stores.

Laura Robinson
Laura Robinson