- Flo State
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- Warning - your sales will increase if you ACTUALLY action this
Warning - your sales will increase if you ACTUALLY action this
Flo State explores the balance of design, psychology + performance in eCom

There’s a common misconception that the homepage is Mother Superior.
‘But it’s our shopfront. Our first impression.’ I hear you cry.
And it is.
But that’s not where the money-making happens.
Gone are the glorious days of the happy path, which looked something like:
Googling "‘healthy snacks for the afternoon slump” - Homepage - Collection - Product Page - Cart - Celebrate!
Product Discovery is now largely driven by social media…and increasingly GEO (generative engine optimisation) altering content to be highly visible and easily understood by AI-powered search engines and large language models (LLMs).
This means more people land directly on your product page.
Allllll of that time spent on socials. Or even hard cash on ads.
You want to make every visitor count.
A complete guide to crafting a premium product that sells like hotcakes

It includes:
A step-by-step guide to converting more customers
Premium examples across all categories
No-code changes that will increase sales
Now measure your Bestselling pages against it…
What are we talking A* for effort or Unclassified?
There’s always room for improvement either way.
It’s just whether you’re going to attempt it again or you fancy handing it over to an 7+ year expert.
If you couldn’t care less about diving into the theme editor.
I am someone that loves to get stuck into Shopify
TAKE MY MONEY

🛒 Why it’s in my Cart?
I adore brands that are aesthetic and functional (most of my clients fall into this bucket too)
They solve a real problem AND look mighty fine doing so
Bronte are the epitome of a 2025 challenger brand.
In a time when everything is a vibe, they’re proving that even your socks matter.
AI EXPLORATION
I’ve been hearing a lot of hype about Higgsfield for decent product videos.
The examples are stunning but you need a number of credits to make something worthwhile.
But if you compare spending £2k on your next shoot vs. £200 here.
You’re going to be way ahead of the peak season rush
Thanks for making it this far.
This lead magnet took over 4 hours to create.
I hope you find it super valuable.
If you would love some support for tackling your product page and the rest of your site
Join the waitlist for Tart It Up
If you're done tinkering, avoiding, and hoping you’ll be ready for Q4. This is the 1:1 container where we actually tick off update the site from your to-do list. You’ll walkaway with the EXACT changes you need to make (with an option for me to tackle them too)
Only 4 spots open at the end of September. Waitlist get a FREE page section design
Enjoy the last of the summer wine
Laura